Fair Media Images

Journalist's Toolkit

"Localize...and bring it home"

In the world of breaking news and spot news it's easy to paint a picture with a broad stroke. Local affiliates often rebroadcast major national stories, networks often have to show the "big picture" in a few minutes. Journalist's tip...Put a local twist on a national story. Is there a local family, business affected? Is there a group or organization that has mobilized to lend a helping hand? While numbers and statistics demonstrate the scope of a situation, one person's story makes it relatable.

-Donna J Head

"A good journalist speaks well a great one listens better" "J Quotes"